Model Amie Joof is the newest face to promote the new HIV awareness campaign launched by the Terrence Higgins Trust and backed by the Department of Health.
In her own words, Amie said that " It is very important that we all go out and get tested as that is the only way to reduce and eradicate the HIV / AIDS menace. Not catching it early might mean you have only 10 years to live whereas catching it early can give you 75+ years. Gay and bisexual men and African communities are the two groups at highest risk of contracting HIV in England. "
Created by Terrence Higgins Trust and funded by the Department of Health, It Starts With Me will run until Spring 2015, making it the largest-scale HIV prevention campaign to target high-risk communities to date. It will be rolled out across England through a network of national and regional organisations, funded by HIV Prevention England (HPE) to promote the campaign in their local communities.
Currently, there are over 100,000 people living with HIV in the UK. One in four of them remains undiagnosed, which not only puts their own health at serious risk but also means it is far easier for them to pass on the virus unwittingly. Gay and bisexual men and those in African communities make up three quarters of the epidemic.
Amie is a Model, an ambassador of Positive Runway and a former Miss Black Africa UK finalist